SMU GII

The Global Innovation Immersion (GII) is a 3-month overseas summer internship to shape entrepreneurial-minded, open-minded, and enjoy working in a fast-paced start-up environment. The program is designed not just for student entrepreneurs but for students passionate about innovation and digital transformation.

In collaboration with the SMU Team, we designed an identity for a digital & analog space that reflects the participants’ bold spirit, celebrating the openness and readiness for collaborations. GII represents the first taste of ‘entrepreneurship’ for many, the perfect platform to let for self-expression thrive without thrives experiences. The GII logo is inspired by variety of ideas coming together, with overlapping conditions forming into an intersection that allows unlimited imagination. As well as championing the audience, we built an adaptive system that can adapt to the university’s ‘identity.