Philips APAC Center Opening

The household legend re-opened its APAC Center with the brand’s new manifesto: There’s always a way to make life better.

After 120 years, Philips has moved towards being human-centric, simplified, bold, and modern. The dominant brand consistently communicates its positive and inspiring message regularly. With a new center approaching, we created a campaign strategy and communication that utilized the unique position of its APAC Center located in Singapore.