Philips 130th Anniversary

To celebrate 130 years of Philips innovation, collaboration, and social responsibility, but in the junction where grand events are called off due to the Covid situation… Philips APAC strategises a unique way of communication via the design of souvenirs, so that there will be physical items being shared and circulated to the staff members who are not able to return to the office.

We created a unique set of graphic assets to mark decades of meaningful innovation through line illustration. A line that threads both innovations and people together. Because for the last 130 years, every single one of Philips’ innovations has shared the same goal: To make people’s lives better, so we can all move forward together. The visual metaphors are designed to touch people at a deeper level and help them personally relate to the heritage of Philips in a more human way. The approach utilizes the principles of “Together, we make life better” that Philips holds in the center of their believe as always.