- Branding
- | Finance & Professional Services
Lyte Ventures
Lyte Ventures was created with the goal of providing inclusive financing solutions to small companies and freelance professionals around the world. Lyte aims to serve as the world’s first app for advance payments, paving the way to the future of work.
With a market expansion on the horizon, Lyte Ventures’s ultimate goal is to build a strong networking platform to encourage collaborations between elite freelancers and businesses. With that in mind, their new identity is kept simple—a logomark with a subtle hint of a smile… that expands into a variety of easy-to-understand emoticons, illustrations & brand collaterals—conveying a sense of openness and assurance.