Chroma Living

The wall design expert Chroma Living has been in the industry for years. With the ambition to transform the business from B2B to B2C, it needed a repositioning and identity refresh to embrace this shift and be reintroduced to the market with a stronger online presence.

Chroma Living celebrates design, craftsmanship, and versatility through collections of products and services. Drawing from a spectrum of artistic disciplines and a diverse collection of products with emerging and established artisans, we positioned the brand to encourage its customers to be creative and to express themselves through their living space. To express the brand’s approach, we designed a logo and typographical language framework which can appear on assorted imagery or coloured backgrounds.