CBTL MY Amber Wing

Introducing the Amber Wing campaign, showcasing CBTL’s exclusive single-origin beverage selection. The radiant flavours are grown in the homeland of the Amber Wing Butterfly — nestled within the enchanting region of Minas Gerais, Brazil’s largest coffee-producing state and leading exporter of speciality coffee worldwide. The coffee cherries are lovingly handpicked at elevations ranging from 1,350 to 1,600 meters. They undergo pulped natural processing — allowing them to bask in the natural sweetness of the Brazilian sun on open patios.

Painstakingly chosen, the classic Bourbon varietal is roasted in small, artisanal batches to achieve a medium-dark roast. This meticulous process yields a single-origin espresso that strikes the perfect balance, remaining light enough to retain the essential Brazilian coffee profile, characterized by fruity and nutty notes, while also achieving darkness that reveals distinct caramelized undertones.

To capture the essence of the coffee’s excellence, we’ve crafted a collection of visuals that depict the romantic ambiance surrounding the Amber Wing Butterfly, featuring carefully selected flora that evokes the lush Brazilian forest. This effort has resulted in vibrant expressive collateral materials and in-store graphical elements.