A bold color palette affirms Mr. Bean’s leading position in the regional marketplace, wth a flexible design that stands out from the emerging market.
Industry: Food & Drink
Longing
Longing offers a new concept in Taiwan’s bubble tea phenomenon — to focus on coffee instead of tea, with a new identity expressing it’s energy and dynamism.
Camaca
We partnered with CAMACA to establish a brand strategy and design language for its retail and B2B business, bringing the brand story forward.
Mr Bean Soy Granola
Singapore’s home-grown soy food brand, Mr Bean has been added the newest breakfast option, the Soy Granola Bar for all health enthusiasts.
Yu Onigiri
We created a brand with the ambition to encapsulate the artful ambience and calm energy in respect of Japanese inspiration.
Häagen-Dazs Mid-Autumn Campaign 18 (China)
We positioned Häagen-Dazs China as a cultural game-changer by redefining Mid Autumn gifting’s language and customs.
Häagen-Dazs Chocolate (China)
Collaborating with GPB Shanghai, we made history co-creating the first chocolate from Häagen-Dazs in China.
Häagen-Dazs Mid Autumn Campaign 2019 (China)
Häagen-Dazs has been savvy and well prepared in the China market for cultural integration, with full-fledged efforts for their Mid Autumn Campaign every year.
PeraMakan
Rooted with Peranakan culture in Singapore, PeraMakan aims to represent the image of bringing tasty home-cooked meals to the family.
Häagen-Dazs Mid Autumn Campaign (China)
Häagen-Dazs, the premium ice cream brand, has found the sweet spot and wraps another global corner into China’s success story since the mid-1990s. Since the worldwide rebranding in 2018, which aims to be more “modern” and “vibrant”, the brand has moved away from the fussy design and target younger audiences with a contemporary twist.