Zeppelin & Co

Zeppelin & Co is Singapore’s first audio cafe with a dedicated space retailing a curated range of earphones, headphones, desktop audio products, and also a space to hold live music events doubling as a cafe.

We worked closely with the founder to identify the target audience, positioning, and visual language. Reflecting on the fact that the cafe is located at Sim Lim Square, we streamlined the identity to avoid the now-cliched tech-focus association. Instead, the cafe comes with a unique retail experience and exciting branding.

“To look surprisingly modern, we created a set of illustrations inspired by the one-of-a-kind audio experience.”