How do you differentiate a young brand from art gallery market?
“ When I think of arts, I think of emotions, the emotions that drive human expression of a creative nature. Today, art is an evolving and global concept, open to new interpretation, becoming too fluid to be pinned down. As a gallery to house multiple artist’s creations, Artz Space promised to curate an eclectic offerings of remarkable art work that promised to bring forward the philosophy of their mother gallery to the world, propelling talents towards well deserved exposure. We created a Brand Identity that is fresh, clean and modern, focused on sharing and accessible without sacrificing sophiscation. We designed a logo that illustrates collaborative emotions between art and artist, in an effort to make it look distinctive and user friendly for both print and web. We pushed Artz Space in a minimalist direction moving away from a somewhat traditional art gallery branding.— AC ”